Kempt

world of men's style / fashion / grooming

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The Modern-Day Mad Men: Ian Schafer, Deep Focus

In honor of Mad Men’s valiant return, Kempt is proud to present the second in a series of profiles of some of the most thought-provoking individuals working in the ad game today—real-life Drapers, if you will (minus the brown booze and nooners.)

“When’s everything going to go back to normal?” So asks a defeated Roger Sterling in the final moments of last night’s episode of Mad Men, realizing that the industry he helped create has morphed into one he no longer understands. Modern-day Roger Sterlings likely feel the same way after meeting guys like Ian Schafer, founder and CEO of Deep Focus, a digital marketing and social media agency enlisted by Pepsi, L’Oréal, Nike and dozens of other iconic brands to help them engage a radically different consumer in a world riddled with uncertainty.

And Ian Schafer wouldn’t have it any other way...»

The Modern-Day Mad Men: Otto Bell

In honor of Mad Men’s valiant return last night, Kempt is proud to present the first in a series of profiles of some of the most thought-provoking individuals working in the ad game today—real-life Drapers, if you will (minus the brown booze and nooners.)

“The consumer is not a moron; she is your wife.” —David Ogilvy

Legendary adman David Ogilvy believed the best ads are derived from relatable, personal experiences. More than anything else, he said, consumers respond to stories about themselves. (If this sounds familiar, that’s because Draper masterfully employed a similar argument here, here and here.)

So, what’s in a story?»