The Modern-Day Mad Men: Ian Schafer, Deep Focus
In honor of Mad Men’s valiant return, Kempt is proud to present the second in a series of profiles of some of the most thought-provoking individuals working in the ad game today—real-life Drapers, if you will (minus the brown booze and nooners.)
“When’s everything going to go back to normal?” So asks a defeated Roger Sterling in the final moments of last night’s episode of Mad Men, realizing that the industry he helped create has morphed into one he no longer understands. Modern-day Roger Sterlings likely feel the same way after meeting guys like Ian Schafer, founder and CEO of Deep Focus, a digital marketing and social media agency enlisted by Pepsi, L’Oréal, Nike and dozens of other iconic brands to help them engage a radically different consumer in a world riddled with uncertainty.
And Ian Schafer wouldn’t have it any other way...»