January 9, 2009 world of men's style / fashion / grooming RSS

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“Mod”
03/25/08 ·

Object

Ruby Tuesday

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It may be past its 45th birthday, but the mod look is wearing its age pretty well. Boosted by the Tommy-inspired looks currently fueling menswear—along with Paul Smith’s nostalgic pastels—Swinging London is as strong now as it’s ever been.

And if you’re going to jump on a scooter, you’ll going to need a helmet to match»

11/06/08 ·

Labeled

The Mod Strikes Back

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The mod look has having a slow renaissance for some time now, but so far it’s been confined to suits (thank you, Mr. Smith) and sportswear (thank you, Mr. Perry). Well, it’s finally trickling down.

Ijin Material isn’t particularly upscale, and having a model rock the t-shirt under a bland suit isn’t doing them any favors, but if you were wondering what a mod pair of jeans would look like, search no further.

11/11/08 ·

Object

The Steel Helmet

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Our old friends at Ateliers Ruby have revamped their classic mod helmet with a new futuristic visor for something that wouldn’t have been too out of place in Speed Racer.

We prefer the old polka dots ourselves—after all, they go better with the classic Piaggia Vespa—but the folks with more futuristic scooters need something that matches too.

See the helmets closer up»