Most sports enthusiasts will tell you that the reason we don’t have player-coaches these days has to do with salary caps, collective bargaining agreements and growing complexities of the game. In our estimation, though, the reason is much simpler:
As connoisseurs of history, we sometimes find styles, habits and turns of phrase from the past that we wouldn’t mind bringing back to the present, Doc Brown-style. This time around, we’re dusting off the cigarette ad.
Cigarettes are bad. But boy were cigarette ads good.
By good, of course, we don’t mean accurate. (“The finer the filter, the milder the taste.”) Or moral. (“Blow in her face and she’ll follow you anywhere.”) Or okay. (Barney Rubble: “I sure hate to see our wives work so hard.” Fred Flintstone: “Me too. Let’s have a smoke around back where we can’t see ’em.”)