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By now, you’d think someone else would have come along to usurp Keith Richards’ as the archetype of sex, drugs and rock & roll style. As a group, the geriatric juggernaut that is the Rolling Stones seems a bit comic with their never-ending world touring, but while the rest of the band looks like they’ve traded hookers and blow for Depends and Metamucil, Keef keeps rocking on.
He’s not carefully-maintained and certainly not well-preserved, but rather perfectly and stylishly weathered.
With sponsored mini-films becoming increasingly popular, it’s worth taking notice when one really works.
Our pick would be The Key To Reserva, a short for Friexe Champagne directed by Martin Scorcese and written by the typically meta-textual Ted Griffin, previously responsible for 2001’s Ocean’s Eleven. The short has been around for a while, but it didn’t get as much notice as it deserved, and it’s past due for another look.
As you might expect from his AmEx commercials, Scorcese steals the show by playing a slightly more jittery and nonsensical version of himself. As he explains to Griffin (also playing himself), he’s stumbled on three and a half pages of a lost Hitchcock movie called The Key to Reserva, and he’s planning of filming it as an act of film preservation. If you’ve ever wondered what three minutes of out-of-context suspense looks like, you’re about to find out.
