While the British remain vigilant in their refusal to hop on the mid-20th-century orthodontia bandwagon, they appear to be way, way out in front when it comes to volumizing men’s eyelashes. Earlier this month, Eylure, a UK-based makeup company, launched a series of false lashes for men, claiming they help to “recreate that Hollywood gaze.” You won’t get any argument from us there.
It’s too early to tell whether guylashes will catch on. Though it seems they have the best chance to do so in England, where 3 million men admitted to wearing makeup regularly, according to the Daily Mail.
God save the queen.