The chaps at Monocle are in the news again for launching both a Hong Kong bureau and a program on the BBC World News channel—a pair that would overjoy J-school purists, if it didn’t come attached to a magazine that’s looking more like a boutique every day. For those keeping score, Newsweek doesn’t have either.
The line so far is that they funded the new bureau with tote bag sales. Of course, all their revenue goes to the same place, so you might as well say they funded it with blackberry sales, retail money or (gasp!) good old advertising. It’s sort of true, but more than a little unfair.
Still, we’re going to call Good Idea on this one.