The Great Pants War: Two competing revolutionaries, Bonobos and Cordarounds, square off against the “Soviet Bloc” of vertical corduroy with the introduction a horizontal variation on the classic fabric. Watch out for the crossfire. [VanityFair.com]

The Long Haul: Back off you vultures. Giorgio Armani ain’t going nowhere. [WWD, 2nd item]

Russian Male-Order Bride: Iron-fisted autocrat beloved legally elected Federation President Vladimir Putin tries his best to emulate Nicolas Sarkozy’s recent marital success. Fails. [Gawker]

Wigging Out: Unofficial Kempt mascot Rachel Bilson plays blonde for a day. [Egotastic]

Loop de Loop: Harajuku t-shirt maker does it oldschool. [PSFK]

More Celebrity Stink: James Franco, who we actually like, will be the face for Gucci’s latest scent. [Luxist]

Boob Tube: Because he hasn’t reached complete market saturation, Tommy Hilfiger will soon have his own TV channel. [DNRNews]

Madras Explosion: Ahh! Our eyes! Our eyes! [A Suitable Wardrobe]

A Continuous Lean clued us in to this early instance of Sartorialist-style fashion photography. Photographer T. Hayashida took a tour of the Ivy League circa 1968, snapping pictures for posterity. Given that preppy style of that era is a touchstone for everyone from J. Crew to Shipley & Halmos, there’s more than a few pointers to pick up if you’re watching closely.

More pics from the bygone era»

Photographed by our fearless lensman, Patrick McMullan.

Ah, a benefit bash in Southampton during the high season. Where the fuck else would you find people dressed like this? And god bless ‘em for it. It’s been rather a dull summer so far sartorially, and we welcome this demonic display of madras as much as we would one of those cocktails they’re clutching.

Now let’s examine their full tribal regalia a little more closely - not only are they wearing madras, which any amateur can do, but patchwork madras and clashing bowties. Guy on the left - we’ll call him C.K. Dexter Haven - also has on shorts embroidered with little green lobsters. Guy the right - aka Sniffin K. Bellows IV - is wearing a contrast club collar shirt and a chronic case of lockjaw.

Now please put those jackets away until next year.

Head to toe madras got a boost this summer from the likes of Ralph Lauren and Thom Browne’s Black Fleece collection. However, the full-on matching madras suit effect is a bit much, we feel, even in this realm.

Trust that old dog Glenn O’Brien to show us how it should be done. His plaids are complimentary but not identical; what’s more they’re obviously well-worn and look as if the fabric might be authentically Indian to boot.

More on the madras»