John Lennon recording “Tomorrow Never Knows” at Abbey Road, 1966
Donald Draper isn’t a Beatles fan, but his creator sure is. The New York Times reported yesterday that Mad Men creator Matthew Weiner didn’t blink at the $250,000 price tag that came with concluding Sunday’s episode with “Tomorrow Never Knows,” the first song written and recorded by the Beatles to be licensed for use on a television series. Why this particular track, though? As Weiner explains, “That song to me is revolutionary. [The Beatles] were constantly pushing the envelope, and I really wanted to show how far ahead of the culture they were.” And how far behind Draper had become. Roger Sterling, on the other hand, having recently returned from his jaunt with Lucy in the sky with diamonds, was likely a much bigger fan of the song.