world of men's style / fashion / grooming

An UrbanDaddy Publication

You’re Hiding from Something...

  • Najib Benouar

It seems we just can’t get enough of camouflage these days—whether it’s heritage labels digging up archival patterns or technocrats devising new algorithms to make soldiers even more invisible. But central to the idea of camo is blending into your natural surroundings (whether it be woodland, desert or SoHo) and effectively hiding from something or someone. So we’ve decided to take stock of the camo patterns that have arrived on the scene in the past year—from spiraling giraffes to Vietnam-era stripes—and give our best interpretation of the perceived disguising agent of each.

What you appear to be hiding from, according to your camo shirt, vest and/or shoehorn...»