Kempt

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Logo Week: Brooks Brothers and the Order of the Golden Fleece

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For the thrilling conclusion of logo week, we're tackling one of the strangest branding phenomenons we've ever encountered.

Somehow one of America's foremost preppy outfitter ended up lifting their logo from an medieval chivalric order. The icon in question is the Brooks Brothers sheep. It turns out, noblemen have been wearing that lamb around their necks for upwards of half a millennium—and it sounds like the Duke of Burgundy has a pretty legitimate beef…

The story starts in Bruges in 1430»