For the thrilling conclusion of logo week, we’re tackling one of the strangest branding phenomenons we’ve ever encountered.
Somehow one of America’s foremost preppy outfitter ended up lifting their logo from an medieval chivalric order. The icon in question is the Brooks Brothers sheep. It turns out, noblemen have been wearing that lamb around their necks for upwards of half a millennium—and it sounds like the Duke of Burgundy has a pretty legitimate beef…
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As part two of our soon-to-be-legendary three-part series on logos, we bring you the story of the signature Rolls Royce hood ornament—known as the Silver Ghost or, as we prefer, the Spirit of Ecstacy.
This one takes us back to Edwardian England circa 1910, in particular a car-obsessed sculptor and a loveless marriage in the noble class…
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The industry’s full of iconic logos, but you rarely hear where they came from. To that end, we’re taking a look at the stories behind three of our favorite logos. Later in the week, you’ll hear a little more about Rolls Royce and Brooks Brothers—but first, the story of the René Lacoste and the crocodile.
Style: some people have it, and some neighborhoods really have it. To show you what we mean, we’ve partnered with Cadillac to present Style Shifters—a five-part, in-depth look at what the hippest gents in some of the country’s coolest neighborhoods are wearing now. Our intrepid photographers have roamed the streets in search of the most stylish guys around. Herewith, a few photos of what they found...
Williamsburg, Brooklyn is home to some of the country’s best bars, coolest restaurants and, of course, some of the best menswear shops in the world. Naturally, you’ll find more than a few stylish individuals perched outside those locations (and no, not all of them are Billyburg hipsters). See what we mean below...
Oh, and up next: we take a peak at another handsome-as-hell neighborhood, the Mission District in San Francisco. Stay tuned...
