March 21, 2010 world of men's style / fashion / grooming RSS
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A blog dedicated to the interesting, scandalous, useful and cutting edge in the world of men’s style, fashion and grooming.

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“Les Ateliers Ruby”
03/25/08 ·

Object

Ruby Tuesday

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It may be past its 45th birthday, but the mod look is wearing its age pretty well. Boosted by the Tommy-inspired looks currently fueling menswear—along with Paul Smith’s nostalgic pastels—Swinging London is as strong now as it’s ever been.

And if you’re going to jump on a scooter, you’ll going to need a helmet to match»

03/04/09 ·

Object

All Summer Long

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The signed cast is one of our more iconic memories of childhood, so it’s surprising no one tapped into it before.

This helmet extends Les Ateliers Ruby’s hitting streak, thanks to a little well-timed design help from Maison Martin Margiela. Splitting the difference between street art and sixth-grade summer camp, we’re guessing it’s got something for just about everyone on a motorscooter.