Taking a Shine
Although you might not know it from the copy, advertising is spreading out. It’s not just television and print anymore; it’s viral stunts, sponsorships, naming rights, and product placement. The world is getting more media from more angles and advertising is coming along for the ride. Anything you can do, you can do for advertising. All you have to do is tack a logo on the end.
Given that, we’re happy to see videos like this. We’d never heard of Bowmore before, but they just showed us the perfect way to polish our shoes.
And that has to count for something.
See the video after the jump»