Do you like positive energy, buoyance, radiance and things that fizz with joie de vivre? If so, boy, does Lacoste ever have a cologne for you. It’s Lacoste L.12.12 Jaune, a very yellow receptacle of something designed with the help of a celebrity nutritionist to improve your standing in the being-smelled-by-others community.
July’s a tricky month in the world of printed menswear.
Because even though summer only officially started last Friday, we’ve been talking about it since early May—and the last thing on our minds in the sweltering heat we’re all now starting to feel is fall tweeds.
It’s this “trickiness,” among other things, that led the gents at two of our big three men’s rags to the same decision years ago: July wasn’t worth the hassle of its own issue, so they tacked it onto the end of June’s. Which has given us the rare opportunity to look past those dusty old stalwarts to a few of the other menswear mags out there.
That’s My Bag: Ghurka is photographing the contents of the bags of dapper gentlemen—and finds some surprises from a buttoned-up black-tie type: boxing gloves, poker chips and shotgun shells. [Driven] Get Socked: The case for relegating your holiday-patterned goodness to your feet, in the form of Fair Isle socks. [Valet] Barneys Rubble: An in-depth profile of shopping institution Barneys New York and the man who decided to buy it. [NY Times] Croc to the Future: As the 80th anniversary of their iconic crocodile approaches, Lacoste celebrates with this whimsical video. [Esquire]
Granted, it was a simpler time—before sneakers and synthetic fabrics—but if it was up to us, these tennis whites would still be the dress code at Wimbledon, right down to the newsboy hat. Just call it a gentlemanly handicap.
The industry’s full of iconic logos, but you rarely hear where they came from. To that end, we’re taking a look at the stories behind three of our favorite logos. Later in the week, you’ll hear a little more about Rolls Royce and Brooks Brothers—but first, the story of the René Lacoste and the crocodile.
These flourescent sneakers just landed online as part of Lacoste’s new Stealth Collection, and we can safely say they’re the coolest retro-futurist kicks we’ve seen all day. They’re supposedly inspired by Back to the Future (think 2015 via 1985), but with dots like these, we’d say the greater debt goes to Roy Lichtenstein. It’s a pattern that you rarely see outside of the Sunday comics, but if you’ve got a pair of dark jeans handy, it not be any harder to pull off than plain white.
Our enthusiasm for biking has been dampened by one simple, easily overlooked fact: Bike helmets tend to be incredibly ugly. Luckily, a few newer models have started taking a pointers from the flatter skateboard helmets and—in this case—worked in some actual fabric.
This Lacoste helmet manages the difficult trick of being both eco-friendly and sartorially accomplished. The first count comes from subbing in soft cork for the usual styrafoam. The second comes courtesy of our old friend the flat cap, which they wisely adopted as a style guide. Naturally, this one’s a bit beefier. It’s got a job to do.
Luckily, Lacoste is making a go of it. These spread-collared polos came about thanks to a collab with Japan’s United Arrows, who slimmed down the silhouette and curved out the collar for something that looks a lot more current than most of the alligator’s usual gear. (Apparently John Waters was onto something.)
Of course, we’ll give extra points to the first polo that gives us a club collar…but we’re not holding our breath.