This week, the music video/dance phenomenon that is “Gangnam Style,” from Korean pop’s prodigal man-child Psy, has entered the record books as the most watched Internet video of all time. We’ll link it here, in the rare event you’ve just woken from a long coma, but here’s the gist: a baby-faced man dressed in a colorful assortment of tuxedos, spectators and one curiously triple-breasted button-down shirt dances amid horses, boats, lasers and explosions (usually caused by the power of dance). It’s exactly as good as it sounds.
There are a lot of reasons the video has become the most virally viral Internet sensation of all time—Psy himself cites the “strongly addictive beats and lyrics ... thus certain to penetrate the foundations of modern philosophy,” which we couldn’t agree with more—but we think it really comes down to the seriously stylish undertones of the whole thing. Sure, at the video’s heart, the characters and their dress are meant to be send-ups on Seoul’s nouveaux riches, but that doesn’t mean we can’t still appreciate the style of Gangnam.
South Korea, which prides itself on its green policies, has ordered all government buildings to go without air-conditioning this summer. But it’s hot in Seoul—like, Manhattan hot. To manage growing unrest, the president has applied “summer dress codes”—an unprecedented departure from the conservative dark suit/white shirt uniform that has come to define the country’s buttoned-up culture.
Seoul’s mayor, pictured here, has told his staff that they are free to wear shorts and sandals to work to combat the heat. Problem is, casual wear is strictly reserved for the home—many older South Korean gentlemen don’t even own shorts, let alone a shirt that isn’t white. As a result, legions of pasty-legged Korean politicians have been showing up to work looking as though they just mistakenly blew some dude’s head off in the backseat.
We’ll be keeping a close eye on this thoroughly entertaining crisis as the summer months heat up...
Hyden Yoo has been a New York boutique mainstay for some time, but after seeing his Spring/Summer ’09 collection, we’re ready for him to jump into the world of department store pop-ups and fast-fashion collaborations.
Between this angular three-piece and the asymmetrical cardigan after the jump, he’s earned a much higher profile than he has. Our only complaint is the Keffiyeh-esque scarf. It may be time to give that one back to the Palestinians.
Monochromatic lines can be a dicey proposition, but it can give you a chance to stretch your legs a little more with regard to the cut. After all, if you’re going to risk a fencing-style blazer, you probably want to keep it as understated as you can.
This time, the monochromatic duds come from the Korean line Sleep Walker, with a quilted denim poncho thrown in to liven things up. We love white suits as much as the next style blog, but this might be too specialized a look to wear outside of the fashion set. Then again, it probably goes over better in Seoul.