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Takashi Murakami has been gaining profile for a while now—he designed the slightly hideous album cover for Kanye’s latest, and is collaborating with Marc Jacobs on a pattern for Louis Vuitton—but his nouveau-Warhol shtick has always left most of America shaking their heads.

Witness, for instance, the kerfuffle surrounding his upcoming exhibition at the Brooklyn Museum. The fashion press went wild over Vuitton-based rumors—would the museum be hawking LV bags? Would they get a peek at the new Marc Jacobs pattern?—without giving thought to the exhibition itself. Naturally, the art world is skeptical.

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