The Times has an unusually thoughtful piece by Justin Porter today about skateboarding shoes. Because the skateboarders tear up shoes so quickly, Porter says they tend for flashier, more disposable pairs, even if they aren’t much cheaper. That caught our eye as the opposite of workwear, where the need for durability means more rugged materials like denim, canvas and metal come into play.
Another point is that this makes skateboarders ripe for sponsorship—Porter refers to some skaters being “on flow,” meaning they get a steady stream of free shoes from a particular company—but we aren’t sure this makes their shoes more important. If anything, they’re so disposable that the kids don’t mind making them billboards.
And what good is a sponsorship if your shoes are being ripped to shreds?