Some brands are more mystifying than others…

Justin Bridges has been pondering the meaning of Supreme all week, on the heels of a profile of the cult brand in this month’s GQ. He covers a lot of ground, but it boils down to a simple question, one that’s struck nearly everyone at some point: what makes a man camp out for a pair of cargo pants?

Naturally, we’ve got a few ideas.

Our thoughts on Supreme, cult brands and the brotherhood of men’s style»

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