With his stellar track record, nobody is doubting John Varvatos’s fragrance chops these days.
But when a sample of Artisan Acqua, his latest citrus-and-basil-laden scent, made its way into Kempt HQ with the oddly specific claim to “embody the panache and leisure of the Mediterranean man who, without overthinking, achieves high style and an effortless nonchalance,” we couldn’t not be curious.
Fortunately, we have protocols in place to handle such skepticism. And so it was up to our resident bloodhounds/writers to take a good, strong whiff of the stuff and put into words what their noses were telling them.
In this new series, we analyze the sartorial risks and rewards of the moves taken by men far bolder than your average menswear enthusiast. Results may vary.
Zachary Quinto showed up to the TCA Fox All-Star party in a typically dapper three-piece suit by John Varvatos. Except he ditched the shirt and tie for a plain charcoal T-shirt. That’s right, a T-shirt and three-piece.
This picture comes from our friends at John Varvatos, who’ve put Willie Goddamn Nelson and his sons in tuxedos for a photo shoot and interview at Des Moines’s iconic Salisbury House. Willie was already a lock for the most badass octogenarian on earth when he turned 80 this year, but we never imagined the legendary outlaw musician would clean up so nice (though his counter-culture roots still show by ditching the bow tie). While they were there, the Nelson boys sat down to talk about growing up on the road, hitching rides with Johnny Cash and the like.
It’s been a while since we checked in with John Varvatos, but it looks like he’s kept busy. These two items come from his newly unveiled leather goods collection. We’re not sure how well it fits in to his What-Would-Mick-Jagger-Do aesthetic—of course, Keith’s already pledged to Louis Vuitton—but it’s hard to go wrong with Italian leather luggage. We recommend the ones without the skull embroidery.
Good news for Varvatos fans who can’t make it down to CBGBs: The rock star designer just launched a newly redesigned site and, more importantly, an eCommerce shop, offering gear pulled direct from his runway shows. The soundtrack? “Sharp Dressed Man,” naturally.
We’ve been covering the beard revival pretty thoroughly, but it may have finally broken through to the mainstream.
Following Alice Cooper, Iggy Pop and Cheap Trick, the gentlemen of ZZ Top are taking on model duties for John Varvatos’ latest campaign, a sign that the fur-chinned community is finally getting some representation in the industry.