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The Booze Companies Getting into Menswear

  • Kempt Staff


Lately, we’ve been noticing an interesting new trend developing: a few of our favorite tipple-makers have been teaming up with some menswear labels to handsome results.

It all started when we heard Johnnie Walker was teaming up with Harris Tweed Hebrides to make scotch-infused tweed. Then they launched a pair of Blake-stitched brogues. Then Cutty Sark commissioned a pair of minimalist leather sneakers. Then Boodles Gin unveiled a handsome new line of extra-fine merino scarves... and suddenly a new trend was born.

Let’s take a look at how these new booze-to-menswear collaborations stack up.»

The Old Ways


A British marque called John Smedley came across our sale radar today with 30% off at their online shop, and we were a bit surprised to peruse the selection. Unlike Anglo designers like Paul Smith, who occasionally seem like they’re making Britishness up as they go along, this is what well-dressed, comfortably middle class Brits actually wear—which can make it quite the statement for an anglophilic man of style.

Smedley’s popular enough to make it to their third century—eat your heart out, Brooks Brothers—and they didn’t do it by being fashion-forward or taking any more risks than they had to. That means some of the gear is a little questionable, but there’s good stuff if you’re willing to dig. Our pick is this Gideon polo, which manages to make Mr. Smedley seem like Fred Perry’s older, less chavvy cousin.