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We’ve Seen the Future: Esquire puts its video budget to the best use possible. [Esquire]

Unshore: Baskin Robbins ventures into the exciting new territory of ironic celebrity spokesmen. In the biz, it’s called “pulling a Priceline.” [Paul Scheer]

It’s Garry Shandling’s Interview: Garry Shandling is cooler than any of you. Real talk. Deal with it. [Vulture]

Smile and Wave: Spike Jonze ventures into inflatable media. [PSFK]

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