The Sundance Film Festival is one of the few places it’s considered fashionable to dress like a ski bunny (perhaps also the long weekend of alpine-chic-ness in March known as Aspen Fashion Week). Take James Franco, here, walking the red carpet wearing a grin that calls into question his sobriety—and in a winter sweater from Dockers.
Matthew McConaughey showed up a few minutes later, wearing a puffer jacket with his lift pass still attached. Anywhere else, they’d be lambasted for walking a red carpet in anything less than a blazer, but in Park City, UT, skiwear is the new formalwear. Sure, it’s a small window of opportunity, but when the majority of your life is spent running the press gauntlet, not having to change between a screening and a day on the slopes is one worth capitalizing on.