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Change You Can Swede


As brands go, Obama’s doing pretty well, so it’s no surprise companies are jumping at the chance to associate with him. And if he’s the first slim suit president, there’s also the risk of becoming the first IKEA president. He’d better tread carefully…

In an attempt to sway the new President, the Swedish design magnate has set up a faux-oval office in D.C.’s Union Station to show what a Swede-furnished executive branch would look like. The web component is a virtual Oval Office dollhouse, but we have to say, without rounded couches, the options are pretty limited.

In this case, we’re hoping Obama goes with something a bit more… convervative.

Turning Japanese


Hysteria! Loud noises!—Muji!Muji! Muji! Muji and more Muji! Blogs and buyers alike have been waiting with oddly baited breath (what, did Muji invest in Racked or something) for the opening of the minimalist lifestyle supplier to open up on Broadway and Grand. On Friday, the Muji-hideen got their chance to peruse the pop-up-store-sized version of what one customer termed the, "Ikea of Japan." That evening, we nudged our way through the ironically high number of Japanese tourists to see what the maker of our favorite business card case might offer for the Kempt man. While the pickings were few among the tasteful eggshell teapots, there were a few bargains for the taking. More on Muji…