Target aired its first holiday ad on Monday and we’re not okay with that. Just so we’re clear: Monday was October 15, 71 days before Christmas.
It’s barely gourd season.
It’s also a good five weeks before Black Friday, the day after Thanksgiving, which has traditionally marked the beginning of holiday season. Target has suggested that its customers would welcome their extended layaway options this year and view holiday ads several weeks before Halloween as a welcome distraction from negative political commercials.
A bit of straight talk: if you need to purchase your Christmas presents on three-month layaway, you’re either shopping for too many people or shopping in the wrong store. Also, exchanging political ads for holiday ads in mid-October is like swapping out strep throat for a stomach bug.