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Kempt Man of the Hour: Hiroshi Awai

The Lauren-soaked Japanese hipster is a familiar sight these days, but occasionally someone like Hiroshi Awai reminds you how the look got so big.

We’ll start with the worn and patched jeans, looking as if they come from a part of the world that’s never even heard of raw denim. Unlike most of the lumberjack gear in the menswear boutiques of the world, this actually looks like something you’d find on a farmhand. The kneeholes must have taken years to wear through, assuming he didn’t pull any tricks.

Of course, that’s the kind of move you can pull off when you’re designing your own label—and you’re backing it up with desert boots and the kind of post-preppy sweater that’s been stocking Rugby shops for years. But if that’s what it takes to bring back repaired denim, sign us up.

Hiroshi Buys a Yacht


Hiroshi Awai’s Creep label was last seen with heavy flannels, work boots and toggle coats, but it looks like he’s getting back into the yachting scene.

His S/S 2010 collection has a few nautical sweaters for the rugged at heard, but mostly its liberty print shorts, deck-ready button-ups and some of the better cut three-button suits we’ve seen in a while. The most interesting item might be this high-cropped denim jacket, which uses a bit of tailoring know-how to give even the most rugged item in the American wardrobe a touch of twee. Just don’t take it on deck.

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