It’s been a long time since men wore hats as a matter of course—and even longer since full-color ads for those hats filled the pages of magazines like Life and The Saturday Evening Post.
But having recently stumbled across a cache of classic Stetson ads, we can attest, they still look pretty good—and not just the hats. The imagined consumer of the Truman years was a pretty sharp fellow, all tailored overcoats and low-slung jackets. Check out our favorite examples below, if you’re not convinced. The chaps of today could learn quite a bit.