With The Wolverine hitting theaters this weekend, Hugh Jackman has been doing the press rounds. And he’s been doing so while magnificently well-coifed.
In other words: not looking a thing like the terrifyingly hirsute beast he plays in the movie.
But Hugh doesn’t just roll out of bed looking that good—the man behind turning Wolverine back into a normal-looking person is a guy who goes by “The Men’s Groomer,” Jason Schneidman. We caught up with Jason, who’s working with Dove Men+ Care, to talk beard maintenance, re-handsome-ing up Hugh Jackman, how to get the JFK cut and more.