July’s a tricky month in the world of printed menswear.
Because even though summer only officially started last Friday, we’ve been talking about it since early May—and the last thing on our minds in the sweltering heat we’re all now starting to feel is fall tweeds.
It’s this “trickiness,” among other things, that led the gents at two of our big three men’s rags to the same decision years ago: July wasn’t worth the hassle of its own issue, so they tacked it onto the end of June’s. Which has given us the rare opportunity to look past those dusty old stalwarts to a few of the other menswear mags out there.
Next weekend marks the unofficial start to summer—which means it’s time to kick your summer preparations into high gear right now.
And above all else, you’re going to need to pick up the right pair of shades for wherever it is you plan on summering—because the sun in Cannes requires a different UV protection than the sun you’ll encounter on the music festival circuit. So we put together a handy guide for your summer’s eyewear-related needs.
It’s easily the most stylish trophy in sports: the Masters’ green jacket.
Coincidentally, a green blazer also happens to be the perfect spring accomplice—especially if you can find one in an airier weave, with softer shoulders and in a less glaring tone than the mostly ceremonial number slung over the winner’s shoulder each April. Luckily, with a little digging, we’ve found a surprisingly plentiful spectrum of solid options out there right now, from pale to Rockham green, Gucci to Woolrich, that you can wear today, without having to beat out Tiger in a shootout down the back nine. (Though we’re not saying you couldn’t.) So, without further ado:
Theophilus London has been popping up a lot lately—most recently in this month’s Interview, looking like a 21st century Reverend Run. (We’re particularly digging the airplane pin.) His first LP won’t be out until June, but he’s already hitting the print and endorsement circuit pretty hard.
The style isn’t all for show either. He’s currently juggling endorsements from both Gucci, Bushmill’s and Mountain Dew, which requires some pretty serious triangulation. That means looking good in a fashion spread, a leather jacket and a t-shirt depending on the occasion. But for a guy who managed to bring Elvis Costello and Smiths references to the mixtape scene, it shouldn't be too hard.
It turns out hopping between looks isn’t just fashion anymore. It’s a bonafide business skill.
We were digging through our magazine pile when we belatedly ran across the Wall Street Journal’s magazine profile of LVMH honcho Bernard Arnault, which is amazing mostly as a masterpiece of diplomacy. The Journal is just getting its WSJ fashion periodical on its feet, and the last thing they need is to tick off the richest man in France.
As a result, there’s nothing too juicy, but we did get a peek at an old rivalry we’d almost forgotten about. This one concerns two French luxury giants tussling over an iconic Italian brand, only to stage an uneasy reunion over their shared love of money. It’s heady stuff—in fact, we’re working on the movie version already.