Call it the tail end of the Fisher Boom if you want, but chess players are about to get a whole lot cooler.
In particular, we’re thinking of Norway’s Magnus Carlsen, the world’s #1 ranked chess player, the third youngest grandmaster in history, and a surprisingly promising male model. About that last one: G-Star recently brought the 19-year-old Carlsen together with Anton Corbijn for a couple shots for their fall line, and he came off looking like a cross between a boxer and an unusually sartorial Russian gangster.
In short, he’s a compelling dude, and the tortured chess player vibe is only part of it. Later in the year they’ll be sponsoring a Magnus-headlined chess tournament, but the real surprise is just how much cultural water a chess prodigy can draw nowadays. Rza would be proud.