On Friday, Gawker caused an uproar when they realized one of the pillars of rustic #menswear, Unionmade, was actually the name of a men’s shop in San Francisco and not a place to buy goods solely made by unionized laborers. We’ll overlook the fact that they’re three years late to the party (the shop opened in 2009) and say this: we’re outraged, too. And this isn’t the first time we’ve been bamboozled by shrewd corporate name-jockeying. (An Apple Store that doesn’t sell apples? Come on!) And we can’t keep quiet any longer…

Herewith, an airing of grievances with stores who promised us one thing, only to disappoint us with another (while dangling free shipping if we upgraded to Prime).»
 

ALL Open Letter