world of men's style / fashion / grooming

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Behold: The Ultimate Summer Shoe

  • Najib Benouar


We’ve said it before, but it bears repeating: cotton sneakers are the ultimate summer accomplices.

And we may have found the perfect specimens, courtesy of the newly launched Greats Brand, just in time for high summer.

And we’re not just saying that because they’re only 60 bucks. They’ve also got some high-end tricks: bar-tacked stitching for sturdiness, Italian vulcanized soles for traction and a deerskin toecap for... well, just being way cooler than your average rubber version. The minds behind this new direct-to-consumer footwear venture are a couple of industry vets, including Ryan Babenzian—who you might recognize as the guy responsible for resurrecting prepster-rebel brand Boast. And they’re promising that this is only the beginning of more handsomeness heading toward your feet.

A few more looks at your red, white and blue options after the jump.»