Rapper + Producer + Designer + Agent + Team Owner + Philanthropist + Beyoncé’s Plus-One = Your New Perfumer.
Yes, Mr. Carter is getting into his eighth-ish career with his forthcoming scent, Gold Jay Z. It’s apparently the essence of an icon in a bottle: power, pride, confidence, strength, success and courage.
But what exactly does an icon’s essence smell like? Yeah, we didn’t know either. So we got our hands on a bottle early and unleashed our regiment of noses on the Smell Test™.
It would appear the art world isn’t immune to a little financial chicanery. This gold brick is currently on sale at Chicago’s Museum of Contemporary Art as a paperweight/doorstop, but if the $80 price tag seems a little low for ten ounces of gold there’s a reason: it’s gilded aluminum stamped with a few significant dates and christened as art.
Of course, you could always pick up the genuine article for a few hundred more…but you’d have to leave the museum first.