Rapper + Producer + Designer + Agent + Team Owner + Philanthropist + Beyoncé’s Plus-One = Your New Perfumer.
Yes, Mr. Carter is getting into his eighth-ish career with his forthcoming scent, Gold Jay Z. It’s apparently the essence of an icon in a bottle: power, pride, confidence, strength, success and courage.
But what exactly does an icon’s essence smell like? Yeah, we didn’t know either. So we got our hands on a bottle early and unleashed our regiment of noses on the Smell Test™.