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Smell Test: Gold Jay Z

  • Caitlin Ganswindt

1105_GoldJaz_HED Rapper + Producer + Designer + Agent + Team Owner + Philanthropist + Beyoncé’s Plus-One = Your New Perfumer.

Yes, Mr. Carter is getting into his eighth-ish career with his forthcoming scent, Gold Jay Z. It’s apparently the essence of an icon in a bottle: power, pride, confidence, strength, success and courage.

But what exactly does an icon’s essence smell like? Yeah, we didn’t know either. So we got our hands on a bottle early and unleashed our regiment of noses on the Smell Test™.

Take a whiff of the gilded mogul, after the jump.»

Cash For Gold


It would appear the art world isn’t immune to a little financial chicanery. This gold brick is currently on sale at Chicago’s Museum of Contemporary Art as a paperweight/doorstop, but if the $80 price tag seems a little low for ten ounces of gold there’s a reason: it’s gilded aluminum stamped with a few significant dates and christened as art.

Of course, you could always pick up the genuine article for a few hundred more…but you’d have to leave the museum first.

Iron Man


There are many paths to good design, but here’s one of our favorites: make something simple, useful, and so innovatively shaped that nobody knows what the hell it is.

For instance, these…things.

The secret is revealed»

Kurt's Kicks, Men's Strappies and Indie's Hat


"A Naked Girl Wearing Lots of Gold": For once, Vice Magazine eschews all irony and delivers on their promises. [Vice]

All Apologies: Something still smells wrong about the Kurt Cobain Chucks—even if they are more tasteful than previously advertised. [Trashbag Aesthetics]

Who Says Size Matters?: Agent Provocateur plus the Cooper Mini equals a crowded back seat. [Hypebeast]

Playing Footsie: Amy Odell introduces the men of Union Square to the latest in designer "Mandals" with completely unsurprising results. [NYMag]

Will Indiana Jones Bring Back the Hat?: These guys say, "yes. We say, "hahahahaha". [Too Spoiled Models]