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Celebrity brands are usually pretty dicey, but this one is just plain off-the-wall. Beloved Canadian Dan Aykroyd has emerged as the face of Crystal Skull Vodka, a line of spirits inspired by an obscure archaeological mystery. (It may sound familiar.) The vodka itself is fairly bizarre, the occult mumbo jumbo is surprisingly tangential, and Aykroyd comes off as either completely off his nut or brilliantly deadpan. We prefer our skulls with a little more glitz…but we’ll settle for this.

You can actually buy the vodka (if you need a glass skull for your mantle), but just because it’s real doesn’t mean it’s not a joke. The Ghostbusters 3 timing may be too convenient for us to take all of this at face value, but we won’t complain too loudly.

Hoax or not, it’s the funniest thing Aykroyd has done in a very long time.

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