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The Booze Companies Getting into Menswear

  • Kempt Staff


Lately, we’ve been noticing an interesting new trend developing: a few of our favorite tipple-makers have been teaming up with some menswear labels to handsome results.

It all started when we heard Johnnie Walker was teaming up with Harris Tweed Hebrides to make scotch-infused tweed. Then they launched a pair of Blake-stitched brogues. Then Cutty Sark commissioned a pair of minimalist leather sneakers. Then Boodles Gin unveiled a handsome new line of extra-fine merino scarves... and suddenly a new trend was born.

Let’s take a look at how these new booze-to-menswear collaborations stack up.»

The Return of the Plimsoll

The early spring sneakers are already trickling into shops, and we’re quickly remembering just how much we love a good plimsoll. Case in point, this Borstal model from Generic Surplus, which lifts its hickory-stripe pattern from classic railroad overalls, just busy enough to keep things interesting. Now all we need is some sun.