Better late than never. After a billion years of resisting e-commerce, presumably to maintain their air of exclusivity, the LA boutique set has finally got a small assortment of its clothes available to (most of) you, the non-Angeleno.
Department stores put up a good front, but we’ve always assumed there was enough chaos behind the scenes to start a small riot. And it looks like we’ll get a chance to see it firsthand.
Santa Monica’s Fred Segal is getting its very own reality show focusing on the commission-crazed sales staff. We predict a healthy amount of back-stabbing, but as with any latter-day reality show, the real surprise is what the cast can do with a confession booth.