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We were digging through our magazine pile when we belatedly ran across the Wall Street Journal’s magazine profile of LVMH honcho Bernard Arnault, which is amazing mostly as a masterpiece of diplomacy. The Journal is just getting its WSJ fashion periodical on its feet, and the last thing they need is to tick off the richest man in France.

As a result, there’s nothing too juicy, but we did get a peek at an old rivalry we’d almost forgotten about. This one concerns two French luxury giants tussling over an iconic Italian brand, only to stage an uneasy reunion over their shared love of money. It’s heady stuff—in fact, we’re working on the movie version already.

The dramatic machinations of Bernard Arnault»

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