world of men's style / fashion / grooming

An UrbanDaddy Publication

A Lure


The fishing-lure-as-lapel-pin has been a clever grace note in boutiques and vintage stores before, but this is the first time we’ve seen it out in the open.

The source is a German factory that’s been making them since 1924 to put on traditional hunter’s hats, but we agree with Valet (via Pursuit Aesthetic)—they look a lot better pinned to your lapel.

That is, if you don’t have a carnation handy.