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*Photographed by our fearless lensman, Patrick McMullan.*

Publicists in these parts will do pretty much anything to garner attention for their clients; the invention of pseudo-holidays seems to be a tactic they teach in flack school for extra credit. Of course, the attempts vary in success.

The other day we were entreated to celebrate National Root Beer Float Day—despite the obvious paradox inherent in celebrating something to do with nonalcoholic drinks. Shortly after that we were informed of the imminent approach of National Underwear Day—sorry, make that the Sixth Annual National Underwear Day—presented by online unmentionables outlet FreshPair.com.

More on our reporter’s journalistic endeavors»

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