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The Beginning of the End


Now that Nau has been shuttered and unshuttered, it looks like the streets of Portland are once again safe for eco-friendly startups.

END seems to think so at least. The newly minted footwear company has been attracting all sorts of press with its green approach to the sneaker business. Most notably, the company is helmed by a former Nike exec, who may have felt inclined to atone for his employers’ less than savory labor practices. The shoes themselves are mostly earth-toned versions of what you can already find at Foot Locker, but the raw materials are decidedly different, based in recycled rubber and laces made from recycled milk jugs.

The shoes are slated to go on sale August 1 at REI stores, so we'll have to wait 'til then to see how they turn out.