As menswear’s love affair with Italian tailoring runs its course, there’s been a rising trend in rumpled luxury—some have gone so far as to name it “cozy boy.” (In other words, this refined-sweatpants craze is not going away anytime soon.)
Whatever you want to call it, the gold standard of this new menswear subculture has to be Elder Statesman, this year’s CFDA/Vogue Fashion Fund recipient. It features a collection of impossibly soft, well-made and exorbitantly priced cashmere. If draping yourself in the finest of hand-knit opulence is your thing, or you’d just like to admire a $3,200 cardigan (er, robe?), here’s what else you need to know.
The Story: The charmed life of knitwear designer Greg Chait has involved interning for Whitney Houston, dating an Olsen and stumbling into a high-level position with jean maker Ksubi. He founded Elder Statesman in 2007, making cashmere blankets for the wealthy—stocking private theaters and jets, that sort of thing—and the rest is history.
Who to Channel: Those Snuggie commercials—but while cozying up on your private jet instead of your lonely couch.
When to Wear It: This isn’t a sweater, this is a lifestyle.
Degree of Difficulty: Low/irrelevant: if you’re spending three grand on a stay-at-home sweater, you’re probably not going to listen to us anyway.