world of men's style / fashion / grooming

An UrbanDaddy Publication

All in the Family


The oatmeal-loving minimalist Richard Chai is getting another shot at retail, thanks to a well-timed popup shop. This time, he’s taking to his brother’s rotating hipster depot DEN, with a few choice items from his recent Paris shows hitting the racks for the next few weeks.

As for the goods, it’s a bit more dour than last time around, but that might just be a sign of the times. The pants are all heavily cuffed for a grittily urban effect—none of Thom Browne’s nerd-chic here—with a few well-sewn jackets to complete the effect.

And apparently, like everyone else, he’s holding onto his chucks.

Take a look at the store and the line»

Going Norse


One of New York’s most influential boutiques just made the leap to the internet, and we’re happy to say they’re in fine form. Eddie Chai’s Odin has had ecommerce on the mind for a while, but they finally managed to take their extremely local operation—East Village, to be specific—to a national scale.

That’s not to say we expect Iowa City to get nattier overnight, but it matters that Chai’s impeccable selections are now available to anyone who cares enough to punch in the url. And the site offers a lot more than just a box for your credit card number. In addition to lookbooks for each featured designer, the site features remarkably in-depth interviews to give you a sense of why each designer was chosen. It’s the kind of thoughtful curation that our corner of the web desperately needs.

More on our new favorite shop»

Hot Chai


We’re past Labor Day, which means the fall collections are finally trickling into stores. Our favorite so far came to us by way of UrbanDaddy: the first men’s line from Richard Chai. Richard’s brother Eddy has been ruling lower Manhattan with an iron fist for the last few years as co-owner of Odin, but it’s safe to say Richard has more than nepotism on his side.

His new line looks like J. Crew circa 2020, with low-slung cardigans and multi-layered pea coats giving a surprising twist on one of our favorite looks. And we never say no to a v-neck, even if we don’t advise the all-oatmeal approach taken by the gentleman in the middle.

It’s shaping up to be an interesting autumn.