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The iPhone’s been ruling the gadget world for upwards of two years now, but it’s finally got a worthy competitor. As of today, it’ll be splitting the gadget-obsessed market share with the Motorola Droid, a Google-powered, open source contender for the title of Best Phone Ever.

The big additions are a Blackberry-style physical keyboard for those tired of touchscreen tapping, along with a supercharged navigation system courtesy of Google Maps, but the real pull is a chance to get a little techier. Unlike the iPhone, the Droid lets you customize just about everything about the interface, with the help of third-party apps, downloadable skins and old-fashioned tinkering. If you feel like making the gadget your own, it’s easy to do—unlike the iPhone, which will always belong to the folks at Cupertino.

If you’re looking for a more thorough blow-by-blow, we recommend this one…but at this point, you might as well just see it for yourself.

ALL Gadgetry