Thirty years down the line, it’s hard to stay mad over punk rock being coopted by marketing agencies…but somehow Diesel has managed to step over the line.
Labels tend to stomp around the fashion scene without much attention to us mortals. More often than not, they’re more concerned with keeping their lapels straight than endearing themselves to the average consumer. After all, what have they given *you*? You know, aside from all the clothes.
Well, 55dsl is getting ready to give a little back. On June 1st, they’re going to be hiring for the always-vital position of Junior Lucky Bastard, which means spending the summer traveling the world, drinking in the sweet nectar of youthful lust, and absorbing the jealousy of deskbound flunkies everywhere.
*Photographed by our fearless lensman, Patrick McMullan.*
Kilian Hennessy embodies that old chestnut about life not being fair. The dashing Sorbonne grad is the grandson of the founder of the LVMH Group and the heir to a long line of “luxury pioneers.” You should have seen all the well-bred babes fawning over him at the launch of his new By Kilian fragrance collection, L’Oeuvre Noir, the other night at Bergdorf’s. And unlike us, he will never, *ever*, run out of cognac.
The ink flies again as even more brands and designers become new pals. As you were metabolizing turkey, Italian denim domo Diesel shook hands with Germany’s Adidas, American institution Levi’s partnered with Nike’s Jordan line and H+M survivors Viktor + Rolf teamed up with luggage maker Samsonite. According to our calculations, this latest round of cross-market collaborations means we’ll only have to wait a year or so before there’s a Marc Jacobs section in every Uniqlo, a Starbucks in every Herm‚àö¬Æs and a Crazy Robertson in every Foot Locker.
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