Menswear

Lately there’s been a lot of scholarly debate over the current state of menswear on the Internet.

First The New York Times proclaimed the return of “dad jeans” and then The Wall Street Journal penned a holier-than-thou backlash to the so-called #menswear movement.

At this point we’ve already entered the backlash to the backlash stage of things, and it had us wondering how we all got here. In fact, it seems the answer is simpler than you’d expect. And it has a lot to do with timing, the unique advantages of the Internet age and the not-so-unique evolution of personal style.

Now let’s go back and try to understand how we got here.»
 

ALL Open Letter