In the midst of rebranding, The Gap has launched The Sound of Color to help the kids really get to know those colors. Apparently red sounds like electro-pop and green sounds like Swizz Beats, who, fittingly enough, sounds like money.
It can’t help but seem familiar, but this ad (or microsite, if you prefer) takes a different tack than the old Salvation Army color scheme. Instead of trying to help the Gap’s brand—although they’re doing a little of that too—they’re trying to brand the colors. (“Hey, this sweatshirt’s green! I’ve heard about green!”)
It’s an interesting idea, but it’s wrong for a couple reasons»
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The much-feted Sartorialist is starting to develop a running commentary. And it turns out, there’s a lot you haven’t noticed. For instance, color.
Wear Me Palettes is the pet project of a Swiss design student, who spent three months copying, pasting, and matching colors to develop a database of sartorial hues. It’s a worthy study, as many of the outfits (this one, for instance) make themselves through sophisticated and subtle use of color.
As PSFK notes, the most popular colors are blue, white and brown, while gray appears in just less than half of the photos, which is either a fact about current fashion or a sad statement on New York weather.
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