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The Fashion Ranks

  • Najib Benouar

Numbers don’t lie. Even when it comes to the highly abstract world of Fashion (yes, capital “F”). And the latest study proving this is the ominously titled “The Most and Least Fashionable Cities in America.”

Internet, take note: Orange County, CA—the mythical land whose economy is almost entirely propped up by Botox and reality television, where “cougar” is still used unironically, the sole reason Christian Audigier is still in business—is home to the most fashionable people in America. All right, it’s not as apocalyptic as we’re making it sound. The findings are interesting if not predictable, so let’s take a closer look at the infographic to understand why your city (or NYC, for that matter) hasn’t been crowned “Most Fashionable” this go-round.

Apologies in advance to Cincinnati...»

The Great American Pinup Has Won a Motorcycle Race

American Pinupvia Werd

The Eagle Has Landed: The latest crop of Run of the Mill gear arrives online. That denim shirt is looking better and better. [Sartorially Inclined]

Kickers: The Trad guide to stomping boots. [The Trad]

The Hardy Man: Christian Audigier—the Gallic fiend behind Ed Hardy—lives in a palace of craziness. Finally, we get a chance to see it. [Curbed]

“Ladies with Tasers” Is Also Good: We’ll say this for the latest Taschen book, Chicks with Guns: it certainly lives up to the title. [Wired]

Yvonne Strahovski Is Not Getting in the Pool

Scorpions are So On-Trend: A thorough examination of Ryan Gosling’s wardrobe in Drive. Knuckleless gloves come out pretty well. [Clothes on Film]

Fast Cars and Ugly T-Shirts: A look at the real von Dutch, a humble mechanic and motorcycle painter, before Audigier got his hands on the man. [The American Project]

Spun: As Moneyball approaches, here’s a list of reasons why some people already don’t like it. [Deadspin]

It’s Made of A Hundred Gutters That The Rain Can Run Right Through: In honor of corduroy season, here’s an incomplete list of songs involving corduroy. [The Awl]

Much, Much Larger than Life


It’s a rare magazine piece that seems to be working with too much material, but when you’re dealing with the man behind Ed Hardy, we suppose a little excess is to be expected.

This month’s GQ profile drops what might be the definitive profile on Christian Audigier, the man who gave us the trucker hat, Ed Hardy’s neon panther hoodies and the ugliest wine bottles on earth. Our favorite part: the Quarterly’s Devin Friedman (known to Audigier as “Darren”) reveals that the maestro of Fraunch has employed a film crew to follow him around more or less continuously for the past five years of his life. And yes, that includes a makeup guy.

It makes sense, given that Audigier arguably saw reality TV culture coming earlier than just about anyone else. And once you’ve made an industry out of huffing the exhaust of celebrity culture, there’s no point scoffing at a little self tanner…

Also, he may or may not be co-starring in an action-comedy with 50 Cent.

Hitting the Bottle


We tend to gloss over it, but the traditional dark glass wine bottle is a pretty stunning design object. It’s sleek, geometric, and classy without being ostentatious. In other words, it’s perfect just the way it is.

But you can’t please everyone, so Christian Audigier has taken it upon himself to make French wine “cool again.” Apparently by covering it with day-glo panthers.

Audigier’s trying to draw in the whisky-and-beer crowd, but as usual he’s missing the point. Wine isn’t whisky and covering it with tattoos isn’t going to change that. All it does is ride roughshod over the centuries of French style, and show off his own very short memory.

And produce some extremely ugly beverages in the process.

Fear & Loathing in Menswear

mwilliams_crop.jpgRag & Bone

Kempt compatriot and American hero Michael Williams (better known as the man behind A Continuous Lean) is out in Vegas for the Project trade show. Things got a bit weird, but he managed to file the following dispatch for Kempt. Godspeed, Michael!

Being in the apparel business, coming to Las Vegas trade shows are a necessary evil. The adventure begins at the airport when you see twenty people you know load in to what is endearingly referred to as the "garmento express," a plane where you can't walk to the bathroom without hearing someone say "feel this quality." Once you arrive and get yourself settled in, the ping pinging of the slot machines gives way to the soft embrace of convention center fluorescent lights.

More info and photos from the western front»