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Like any business, show business has a lot of inner workings that they would prefer you didn’t see. Unfortunately, thanks to some loose branding, the celebrity endorsement racket is getting a very public airing.

The lovely Charlize Theron has been appearing in ads for Raymond Weil for a while now, but apparently she had a little trouble keeping her brands in order and accidentally showed up at a film festival wearing a Christian Dior watch. That bit of brand treason may end up costing Theron $20 mil if Weil’s lawyers get their way. Oops.

More on the hectic world of celebrity endorsement»

Kempt Man of the Hour: Mark Ronson

  • Jared Paul Stern


*Photographed by our fearless lensman, Patrick McMullan.*

Back before he became a big time music producer and multi-Grammy winner, Mark Ronson used to DJ all the hottest parties in town—and some out of town as well (ask him about the time he flew to Milan to DJ at a Gucci soirée and got in a shouting match with Charlize Theron.) His sartorial acumen has increased appreciably since those days behind the decks; onstage these days he affects a sort of dapper nouveau-rockabilly vibe, necktie always knotted just so.

More on the distinguished gentleman»

Jay-Z Sued for Style, Mustache Victorious, and Chris Martin Finds New


Pure Oscar Gold: There's something about Fridays and Charilze Theron that just works. [Egotastic]

Bush Warrior: A Scottish pilot get's top-brass approval for his handlebar mustache. Good to see there's some progress in Afghanistan. [BBC]

Kick Up Some Dirt: Seeking a leather alternative to sneakers in these hot times? These boots are perfect for navigating the sand storms of Manhattan. [The Moment]

We Can't Fix You: Aww, poor self-deifying mope rocker Chris Martin didn't like the questions Radio 4 asked him. Bono never had to put up with this. [BBC]

Sweet Leaf: Hicky Freeman reopens, stoner iconography intact. [NYMag]

Fighting Over the Flow: Some sucka is suing the Jigga claiming he thieved his style. This may be the worst idea ever. [New Kerala]

Amazons, Wingers, Quarterbacks and Chevaliers


Golden Goddess: Charlize Theron makes our Friday. [Celebrity Smack]

Avery Gets Nasty: Teen Vogue staffers swoon and sigh as our favorite metrosexual jackass arrives at 4 Times Square. [Gawker]

End Zone: In other sporting news, Tony Romo ensures a NFC championship berth by dumping Jessica Simpson. [Celebitchy]

Shopping Spree: The Moment's favorite five new stores. [The Moment]

The New Boss: Dior CEO Claus-Dietrich Lahrs takes the helm at Hugo Boss to refresh (translation, "save") the brand. [AFP]

Fit is the Thing: Permanent Style dresses down the label whores of the myriad style forums. [Permanent Style]

Félicitations, Giorgio: President Sarkozy to make Armani a Chevalier of the Legion of Honor. [WWD, 4th item]