Welcome back to The Buy Line, where we analyze how the new market forces of menswear—driven by the Internet and the rise of a more savvy consumer—have redefined where the intersection of well-made and well-priced lands.
Happy Friday. To celebrate, the universe is bequeathing you with two new online-buying options to explore, and thus whittle down whatever working hours you have left by looking at pebbled-leather monk straps and customizing $988.13 Scottish sweaters instead.
Ah, August after dark: perfect for romance, bonfires and waxing nostalgic about your pre-desk-job days as a lifeguard.
Why would you ever waste the time indoors?
But the thing is, once the sun sets, it has a way of getting pretty darned chilly out. And since nothing can ruin a beautiful beach day’s epilogue like a set of chattering teeth, we’d like to advise you to take the necessary precautions and invest in a bit of lightweight knit protection. That way, you’ll be able to focus more on achieving the perfect s’more-char and less on maintaining your body temperature.
Consider this a last-minute addition to yesterday’s spring must-haves: fine-gauge cashmere.
And right on time, our comrades in style over at UrbanDaddy Perks are knocking 25% off a fine selection of spring-ready cashmere sweaters, cardigans and one exceptionally cozy-looking speckled henley from Christopher Fischer—an expert on balancing the yarn’s buttery-soft gauziness with just enough warmth retention perfect for the typical “summer in the light and winter in the shade” March day.
Clearly Dickens was pining for some cashmere while writing that line.
As menswear’s love affair with Italian tailoring runs its course, there’s been a rising trend in rumpled luxury—some have gone so far as to name it “cozy boy.” (In other words, this refined-sweatpants craze is not going away anytime soon.)
The Story: The charmed life of knitwear designer Greg Chait has involved interning for Whitney Houston, dating an Olsen and stumbling into a high-level position with jean maker Ksubi. He founded Elder Statesman in 2007, making cashmere blankets for the wealthy—stocking private theaters and jets, that sort of thing—and the rest is history.
Who to Channel: Those Snuggie commercials—but while cozying up on your private jet instead of your lonely couch.
When to Wear It: This isn’t a sweater, this is a lifestyle.
Degree of Difficulty: Low/irrelevant: if you’re spending three grand on a stay-at-home sweater, you’re probably not going to listen to us anyway.