Rugby Shirt

The 100-year-old company that invented the rugby shirt has something to say about Ralph Lauren’s attempted hijacking of the game. Canterbury of New Zealand, established in 1904, made the first rugby jersey for a friend of one of the founders, an avid player. The rest was sartorial history. Fast forward to 2005, when Lauren launched his Rugby line replete with skull and crossbones imagery lifted from the team insignia of British educational landmark the Rugby School, where the sport was first played in 1823.

Canterbury, in the midst of beefing up its own off-field offerings and inking an exclusive licensing deal with the school, was beaten at its own game, so to speak »

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