In our grand tradition of keeping you up to date on the international men’s shop scene, we’ve scoured the globe for the newest openings in your regular haunts—you know, Singapore, Milan, the usual. Because you never know when you’re going to need a new chambray shirt while in Hong Kong.
There’s been a lot of insidery talk about Brioni getting bought up, but it’s not quite as complex as all the finance-speak suggests.
They’re moving up to the big leagues. And depending on how you feel about regional Italian style, it might not be a good thing.
The bid is coming from the French conglomerate PPR, for over 300 million Euro. It’s the same firm that took control of Gucci in 2004, which should give you a pretty good idea of where Brioni’s headed. They’ve always been one of the Italy’s tonier brands, but if this goes through you can expect a full-scale relaunch of the brand. When they emerge, they’ll be less Italian and more international, like Prada, Louis Vuitton or, well, Gucci.
If you still want your suit to feel like it was made 100 miles from Naples, it might not be cause for celebration. But they’ve already got a head start on the rakish globe-trotter look.
Of course, Daniel Craig is already on record as being much-impressed with Tom Ford, but apparently he’s got a bit more clout these days, which means we’ll be seeing less Brioni and a lot less of those miniscule swimming trunks from *Casino Royale*. (Something tells us Roger Moore didn’t have to put up with that sort of thing…)
It’s rare to see a choice like this made by the star and not the marketing or wardrobe department, but it looks like Mr. Craig is moving up in the world. After all, what’s the point in having an acting gig if you can’t use it to score a good suit every now and then?
Here making his second MOTH appearance, the multi-talented André Benjamin (aka André 3000) stole the show at the Met Costume Institute's gala Monday night.
What won us over was his beautifully-cut cream shawl-collared dinner jacket with a subtle tone-on-tone glen plaid pattern, which could be from his Benjamin Bixby line, though it looks a little on the formal side—perhaps Ralph Lauren or Brioni is a better call—worn with Hollywood-waisted dress trousers, velvet evening slippers and a perfectly-proportioned pointed-end black velvet bowtie. His signature flourishes were apparent in the straw fedora, pearl shirt studs and a somewhat faded-looking but nonetheless brassy boutonniere»