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An UrbanDaddy Publication

Your New Watch, by Way of Sweden

  • Najib Benouar


Our esteemed colleagues at UrbanDaddy have just tipped us off to a handsome new line of Swiss-made watches by way of Sweden.

Bravur—you’ll notice their insignia tucked away on the dial at 3 o’clock instead of front and center—was founded by a couple of Swedes with a penchant for pared-down modern design (go figure) and handsome timepieces. In keeping with the minimalist approach, your options are uncomplicated: choose one of five cases and one of five bands. Then put the watch on your wrist and wear it to the office. Or to the cabin upstate. Either way, you won’t have to think about it much more than that—aside from when the compliments start rolling in.

Get a closer look at our favorites, below...»